Why open

Open source raised the floor.

It worked for software and AI. Open Product brings it to everything we make.

01 · What open source proved

Knowledge compounds.

Six reasons people back open source. Each one carries over to physical products.

  • Compounding

    Start ahead

    Shared work is everyone's start.

  • Competition

    The floor rises

    Effort moves to what's new.

  • Quality

    Many eyes

    Fewer flaws survive.

  • Freedom

    No lock-in

    No one owns the base.

  • Standards

    Standards win

    Open formats become the norm.

  • Incentives

    Good business

    Open what isn't your edge.

02 · Precedents

It has worked before.

Each time, someone opened the base layer. Each time, it got better and cheaper for everyone.

  1. 1991

    Linux started as a hobby kernel. By 2017 it ran all 500 of the fastest supercomputers.

  2. 2005

    Arduino opened its board designs. Prototyping electronics got cheap for everyone.

  3. 2011

    Facebook opened its data-center designs. It reported 38% less energy and 24% lower cost.

  4. 2024

    Meta argued open AI models would become the standard, the way Linux did.

  5. Now

    Open Product. The same idea, for how physical products are made.

03 · The incentive

Why makers would publish.

Publish what isn't your edge. Keep the new idea. Factories publish their line to win quotes. Suppliers publish their parts to get designed in. Each value can be private, embargoed or public.

04 · Honest limits

What it doesn't do.

Atoms still cost money. An OPD lowers the cost of learning. Some skill lives in hands. A file gets you close, not all the way. Every value says how we know it, so you can judge it.

05 · Where we are

Start where the last maker finished.

Plus One, our own product, is open while it's still in design. OPD-0001, the Joy-Con, is the first public release, in December 2026.